They focus on a specific niche or area and generally viewed as an expert in their industry or specialist on a specific topic. I know this sounds scary, and I don’t blame you for being nervous! Template Ask influencer to promote your product Template Ask an influencer to become a brand ambassador Template Partner with a complimentary company Template Ask to advertise on a website Template Ask influencer to host a … Brands highly appreciate when influencers share their ideas before they are chosen for a project. My audience adores such formats, therefore, there is no doubt that this content would get a high response. Meanwhile, there is another side of the coin when you are just starting or do not have massive popularity yet. It is most likely that celebrities do not reach out to brands to get deals. It’s worth enumerating your advantages and skills. Mind it. You will learn how not to take refusals close to heart, just let it pass and move forward! As you can imagine, when it comes to securing an influencer for a marketing campaign, or even just for added exposure, it can be difficult to stand out from the numerous other pitches they are receiving. If you're looking to pitch as a micro influencer, we're sharing our top tips on how to stand out in the industry and position yourself to land brand partnerships! All in all, this pitch is still self-promotion. Now that you’ve narrowed down your genre of influencer, pick around six accounts to start with and learn more about each one. For your reference, I am an affiliate for several brands at the moment: [a brand name],[a brand name], [a brand name]. I’m looking forward to putting together an email to pitch to companies. That could be an awesome instagram post or a friend who recommended them. This is a so-called CV for influencers that help a brand rep to connect the dots about you. As with any task related to running a business, or marketing for that matter, you need to understand what your end goal is. You can have a look here [insert a link]. If you’re thinking, “easier said than done, Julie” … bear with me for a sec. Another important point for the content of your email is not to brag. Where to set your expectations for organic vs paid influencer marketing Join our conversation with Peg as she shares true stories of influence, some … 3. And also the benefits i.e. Wish a nice day and mention that you would be very glad to get feedback. Do your best to put all the necessary information you want a brand to know about you in several paragraphs. That’s your trump card. How to pitch yourself to brands Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into … Before you pitch, it’s vital to familiarize yourself with a brand and highlight the details to craft a personalized email later. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. If you’re interested in working together, please let me know asap. We analyze in detail what examples you will see in the report of different types of accounts. From personal experience and working with thousands of influencers, I know that pitching yourself can feel scary at first. There is something far bigger and better than influencer marketing and that is becoming the influencer. You’re going to do business here, and time is money, you know? That’s laudable! You’ll need to nail your outreach strategy to convince influencers to work with you. Make Your Pitch. ... whether it’s a response to an incoming pitch or you’re sending out a pitch to a potential partner yourself. If you manage to find the name of a brand rep, it will also give you more points. If your pitch gets lots amongst the many DM’s a popular influencer receives every day, you may have missed your chance. ... Mattie now teaches other women how to create profitable influencer businesses and pitch brands with confidence. You will try to sell yourself, proving that you’re a really good fit. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Another thing is if you do have a lot of brand collaborations to demonstrate. Even if you get “no”, don’t fret! Did you know that you can only see a certain number of DM’s at any one time? It goes without saying that you can’t ignore the style of business communication. Are you looking for more followers? And since then no letter will remain unanswered. In addition, such an approach gives you a competitive advantage over your colleagues who haven’t taken any steps. You should add as much information as possible so that it answers all potential questions that a brand representative may have while looking through your letter. 4 Getting people together to work through an important decision will only dilute my influence and make me look weak. Again, keep this concise, you don’t want a lengthy and possibly confusing pitch when the finer details can be discussed once they’ve accepted. You’ve done your homework so put it to use, include specific references to recent campaigns, blog posts, videos they have done. Just choose the most significant ones, and I emphasize, only relevant ones, to show your professional value. Efficient Communicating is like an art, and using it to advance goals is knowledge! Identify a specific niche and distribution channel that is best suited for you. These are brands that struggle for a little piece of attention from stellar people. This is an indispensable thing for any influencer to have at his disposal. You may have seen in our beginner’s guide that there are different levels of influencer, with the micro and nano influencers becoming increasingly popular due to their relatability. I adore all your amazing items from the previous spring-summer collection. 5 I pitch my arguments at people's heads rather than their hearts. With social media influencers, the proof is in the pudding. Personalising the pitch will set you apart from all the mass emailers out there. If you aren’t sure what type of deliverables you can pitch to a brand, here is an entire list of ideas you can pull from. Whatever your goal may be, you will be able to better determine the type of influencer you choose and campaign you run. Those are your people. If you sound like you’re asking for a freebie you’re not gonna get the collaborations you want. THE GROUNDWORK. How to Craft an Influencer Email Pitch (+ Templates), To show your genuine interest in this very brand. Find out what the products are missing and fill in the gaps. It also includes how you can leverage your free ZINE media kit in negotiations. But, it starts … These tips work for any campaign that requires you to “sell yourself” with a pitch that will capture not only an audience’s eye, but also the campaign manager and brand. A brand rep will appreciate your attention to small things and personalized touch you have embellished your email with. Write it once, and then go back and remove as much “fluff” as humanly possible, while still making sense and avoiding the risk of sounding like a robot. 1. We met each other at the presentation of your new line “Be free” last month and had a small talk. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Use Your Influence: Pitching Yourself to Brands The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. 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