Social Media Questionnaire When asked, “Do you use any social media man-agement tools such as Hootsuite, Google Analytics, TweetDeck, Buf-fer, etc. As a tool for connecting a business with its customers, however, social media … Does your firm have employees who were specifically hired for their social media … An example of question formatting from SurveyMonkey. In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. crickets. What resources do you have available for content creation? What are the best social networks for small businesses? Health and wellness brands, with their emphasis on aesthetics, may want to develop on a more visual strategy, focused on Instagram. In our webinar series “Influencer Marketing: A Strategic Approach to Drive ROI” , we share what marketers need to know about influencer marketing in the shifting climate of 2020. The results from this 3 minute/8 question survey will be shared in an upcoming webinar, "The 5 Key Ingredients of Social Media for B2B Websites." Social Media marketing basically involves marketing your products by making use of Social Media. Are you looking to narrow your focus to fewer networks? Describe your target audience. Create your own online survey now with SurveyMonkey's expert certified FREE templates. Social Networking. Start by asking yourself these questions: Would my customers recommend my brand to a friend? These questions are designed to help you get all the information required to work with your client’s social media strategy. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. And approximately 15-30 minutes marketing the post on the major social … Do you want to spark an online dialogue around an issue? Social Media Marketing Company I am giving you an amazing Social Media Marketing Questionnaire – which will help you locate and target your ideal clients online and offline (and via Social Media). Also, there are a few studies regarding the effect of social media marketing … 7. Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. You’ll want to find out what tools they’ve been using, how they’ve measured ROI, what they’ve tried in the past, and what is and isn’t working for them. What type of content does your audience respond to best (if known)? How many established outlets does your organization have through the Internet (social media, websites, etc.)? This survey … This survey may be used to collect valuable data, like what social networking sites the audience is using, how regular they use such sites, the number of friends they have on the various social networking sites and which social … Following is the Sample social media marketing questionnaire: Sample social media marketing questionnaire: … 29. Great content strategies create conversation and sharing with the brand and amongst other users. Companies that seize a moment can generate brand awareness and goodwill. Are you looking to gain “likes”? 6. We’ve all been there! It quickly became clear that most users were not comfortable engaging on this issue on a public platform. Q1. How well your client knows their target audience. See which sites people have an account with, how much time someone spends every week on the various sites, and how many social media “friends” people have actually met in person. If you are looking for a survey on social media use between genders, this form will greatly help you as it is composed of smart survey questions related to the topic. 2) Which platforms should you use? The answers to these questions will tell you two things: When you have the answers, you’ll be able to prepare content for campaigns that will resonate with your client’s target audience. c) Average. Decision making around platforms must be rooted in an understanding of your customer’s identity and preferences. This document works from two opposite directions. Here are some questions that will help you open up communication with your client about their expectations: 38. This sample survey template consists of questions that gather information about people’s social media usage. Explore the latest questions and answers in Social Media in ... conducted through social media portals using viral marketing instruments do not have to require ... also running a survey. To get the most out of social media marketing campaign, you need to analyse the data you gathered during your previous activities. You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. Here are some great questions to ask to learn more about your client’s brand: 13. Social media marketing as a developing phenomenon plays an important role in the tendency of e-shopping of customers. Once you’ve set your goals, identify your metrics for success. Are you looking to expand onto new networks? Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. d) Poor. After all, social media marketing takes time, resources and strategy to be successful—so you want to make sure you’re aligning your efforts with your business needs and goals. Social media is all about content. The reliability of this instrument is 0.82 by Cronbach’s alpha. 7. 27. 4. These questions are designed to help you get all the information required to work with your client’s social media strategy. Their free plan gives you unlimited surveys and 10 questions per survey. a) Before 1 year. We looked back at her earlier tweets, which hinted at an interest in arts. For example, younger audiences may be more effectively reached on newer platforms, like TikTok or Snapchat. Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? How will you rate Social Media marketing in your business application? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. How will you rate Social Media marketing in your business application? 3!SOCIAL MEDIA MARKETING ... 5.1!Results of the survey ... me to question whether social media marketing is as efficient as it could be. a) Excellent b) Good. Have you got any tracking pixels installed on your site? c) Average. Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. We’ve all had a demanding client that doesn’t follow the unspoken ‘rules’ of engagement… but could that relationship have been completely different with a simple discussion of expectations at the beginning? b) 1-2 year. 33. This is a long list of questions - do you need to include them all? We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing … Your content should be unique, useful, and shareable. Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! What reports do you want to see and how often? The survey consisted of nine questions, each having to do with an aspect of digital marketing. Whether your company is large or small, … However, the popularity of surveys might be misleading. 5. 2. Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. Social Media Questionnaire So, how do you make sure you’ve got all the details you need to create a solid social media strategy, without having to go back and forth with your client for more information? These questions are designed to help you get all the information required to work with your client’s social media … The answers your client gives you will tell you how highly they value social media in their marketing plan and will also help you determine what results your client is looking for. The graphic will be rolled out on social media and in its Healthy Workplace program that cover 3 million employees. c) 2-3 year d) More than 3 year. Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. The answers to these questions will guide the type of content you’ll create and the tone you’ll use in response to audience engagement, user-generated content (UGC), and feedback or complaints. Is social media marketing better for B2C or B2B businesses? The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global internet users spend some 136 minutes per day surfing social networks. Quickly generate ideas for engaging posts and connect with your audience in a fun and relatable way! Our goal is to present ideas, thoughts and opinions related to B2B online marketing, with an emphasis in search, social media, and content marketing. These social media job interview questions are common across all the job profiles. May 19, 2020. Veronika Baranovska. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '1940668c-989b-4c73-ad6f-80badba8e58d', {}); Cath Oneissy is a freelance writer for hire, specializing in digital marketing and social media. Generating and sustaining high levels of engagement and enthusiasm online requires clarity around the firm’s goals and values. 19. Not at all. What’s the biggest barrier to your success on social media? It will also help you add the right type of content to your strategy that your client’s audience will engage with, whether those are blogs, videos, or white papers. 3) What’s your content strategy? is a great place to start. Amplification Improve survey response rates by asking members of your online networks to complete and encourage others to complete your questionnaires on Facebook, Twitter, LinkedIn, or Pinterest. d) Poor. These questions will help you get the answers you need: 32. The SCPR Survey of 1996 asked 12 media questions about the use of newspapers, TV, VCRs, and the cinema. A team of experts designs this survey questionnaire on social media … 5. Finding out from your client what they expect from you helps you to make sure you’re delivering what your client actually wants. 3. The fact is, you need a proven-to-work system for social media marketing that gets real results … What is the main message your brand is trying to communicate? What social networking sites do you use? Create your own online survey now with SurveyMonkey's expert certified FREE templates. If not, what might encourage you to volunteer? You don't have to carry out a survey in a standard way. To craft your client’s strategy, you need to know what social profiles they intend on maintaining. You’ve just taken on a new client and you’re ready to craft a winning social media strategy that proves your worth and delivers a major return on investment. You can always tweak your questionnaire to suit your needs and your individual clients. https://www.sendible.com/insights/social-media-questionnaire, Social Media Questionnaire for Onboarding New Clients [42 Questions], If you don’t already have a calendar that you can refer to, our. When you're running a social media marketing agency, client retention is key. cover their interests a few questions. Does your organization have any dedicated department for Social Media marketing… What do you expect from us as your account manager? 37. How do you use user-generated content in your campaigns? Many organizations have responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing expense budgets, according to a recent Gartner estimate, and digital ad spend for 2020 is estimated at about $385 billion. Does your organization have any dedicated department for Social Media marketing? For instance, you can directly ask your readers a question on social media in a forum-like strategy that opens up the discussion. Social networking, by the numbers . Why do people choose you over your competitors? Here's a list of questions to ask on social media to help get the conversation started. If you haven’t started using an intake questionnaire for clients, you’ll be pleasantly surprised by how much easier it is to have all the key information you need to start working on your client’s strategy in one hit. What are some online marketing priorities for smaller DMOs? Just as in our 2017 survey, most marketing people marked that “Website Content” was the most effective method for digital marketing. The first step towards achieving this goal is to measure the impact of social media marketing on brand loyalty. Yet these numbers are a double-edged sword. Ted Prodromou Online Marketing… Unless your client is brand new to social media marketing, chances are they’ll have used tools to help them and should have some data on how effective their campaigns have been. Thank you for your insights! We also created resources which allowed people to get answers to their questions securely with expert articles shared via exclusive password access through private chats on social networking platforms. Brands today, have a much bigger ability (and responsibility) to inspire and connect with consumers. So if you want to impress your brand new clients right from the get-go and build lasting relationships with them, a social media questionnaire is a great starting point! Quite often, organizations have the budget, team, agencies, and ideas in place, but they have haven’t thought deeply about content. The same logic applies to geography — WhatsApp is popular in India, whereas if you want to reach people in China, you’d need to focus on WeChat or Weibo. Have you ever volunteered with our organization? For example, when a Twitter user recently mocked a South African man who proposed in a KFC, the fast-food chain responded by providing the couple with a wedding planner. If you're not quite ready to put together a formal survey, you're not limited to traditional tools. You … If so, on which platform and from which profile? Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. When did your company started using Social Media Marketing? All Rights Reserved. 4. how often do you post on social media? So, on behalf of our client, a restaurant based out of Chicago, we welcomed her to the Windy City and even shared links to some interesting art events and activities around the city. With social media and email marketing still playing an important role in the digital marketing strategy of most organizations, these survey results continue to illustrate the importance of providing valuable website content to your visitors. What profiles do you have and on which networks? For example, one of the authors (Deepa) is currently working with ArogyaWorld, a global health nonprofit, on a campaign to help establish some common understanding around “eating right” in India. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. What type of content does your audience respond to best? Or do you want to inspire behavior change, for example, encouraging your followers to recycle? 4. Many other brands, including Coca-Cola, Woolworths and Audi, also chipped in to support the couple, showering them with gifts and experiences. The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two-question survey to huge, robust surveys sent out to thousands. Use a social media questionnaire for your new clients. Are you communicating with customers in real time? The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions … a) Networking. © Copyright 2021 Sendible. 1. Make sure to refresh yourself on this information regularly as part of a social media health check in order to stay on target to reach your goals. To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … How does social media fit into your growth plan? Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. Most of the respondents were not existing Powderkeg clients. Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Whether that means you ask 5 questions, 10, or even all 42, you'll discover over time that the answers to some questions are more valuable to you. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. 22. a) Yes b) No. Get this free report and never miss another great article from Social Media Examiner. Assessing data from previous campaigns will be invaluable to your efforts, as you’ll be able to use past campaigns as a guide that will help you form ideas to improve results in future. Social media is a rapidly expanding universe of technology that includes everything from social networks like Facebook and MySpace to social applications like Flickr, YouTube, Twitter, and dozens of blogging sites. If your client has expectations that are beyond what you’d consider reasonable, knowing that from the beginning enables you to discuss it with them and come to an agreement about the service you provide. Sending a questionnaire to your new clients allows you to get all the answers you need in one swoop, enabling you to spend more time planning out your client’s strategy and less time following up with your client. The reliability of this instrument is 0.82 by Cronbach’s alpha. All rights reserved. Why do you use these social networking sites? 5. when do you access social media? Social media managers should be highly skilled, and these 25 social media marketing questions are designed to bring the best out of your potential new hire. How will you know you’ve achieved it? At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. Ask these questions in your social media client questionnaire to make sure you’ve got all the content information you need: 18. How can I keep my skills sharp and up-to-date? A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. Buttons that allow people to subscribe to your social media channels; Question 14: How much time do you spend on social media activities each day? Curious to know who we were, she thanked us for our tweet and inquired about our restaurant. This leaves both revenue and goodwill on the table: One survey revealed that 46% of consumers reported they follow brands because of the inspirational content. It’s important for both, but in different ways. Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. As a tool for connecting a business with its customers, however, social media is vital to both. Let us know in the comments! 26. Learning about their sales funnel and buyer’s journey is also helpful to see where social media marketing fits into their overall marketing strategy and sales process. In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. Trusted brands are more likely to attract business, and social media is a powerful tool to create engagement, gain feedback, and build that trust with your audience. Based on your knowledge of current efforts to promote your services, wha… Importance of Social Media. Needless to say, what followed was a visit, not only from her, but many others who saw this conversation online. 15. A large part of managing client satisfaction comes from managing client expectations. If your content is sensitive, your content strategy should take that into consideration. 4) Are you ready to talk with your audience — in real time? Tell me about your organization in 30 seconds or less? What are personal benefits of using social networking sites? Private school marketing requires time, budget, and resources that can be challenging to allocate. To develop your strategy, ask yourself the following questions: In the case of startups and niche products, your social media marketing strategy may begin with the need to test ideas, create awareness and build anticipation for new products and services. 14. social sciences as well as in the marketing industries and other applied fields (Babbie 1990; Neuman 2006). What tone should social media updates have? Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry. To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? What makes your brand different from others? The survey was sent to a list of 1,397 people, mostly located in and around Madison, Wisconsin. I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. Try using these questions to delve into your client’s motivation and purpose: 3. Your client should be able to answer these questions about their target audience which will help you decide how best to use social media content to target them: 6. 5. This survey aims to identify how the audience uses social media and to discover which is the best social media … >>Pro tip>> Celebrating social media holidays on your client's social media channels can be a great way to increase their brand awareness and reach. So, you need to do anything you can to maximise efficiency while minimising the resources you use. How much input do you want to have into campaigns? The questionnaire that will be provided to the respondents will be divided into two parts namely: (1) Personal data profile of the respondents and (2) survey questionnaires that will help the researcher attain the goal of identifying the effectiveness of social media marketing to business owners in terms of growth of sales and profit. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! 6. They cover all the important areas, including: Keep reading to find out everything you need to know to build a winning social media questionnaire. 23. 11. Who else (brands/celebrities/people) does your audience engage with? Nothing’s worse than posting on social media for your business, and the response being…. What do you or your company aim to achieve with social media? 1. Feel free to ask as many or as few of these questions as you need to get a clear picture of your client's business needs before you start working with them. 24. Not every digital marketing agency is going to ask the same exact questions, but they should be asking questions that will allow them to tailor the web marketing campaign to your company’s unique needs and goals. 10. It’s important for both, but in different ways. Social media analysis is the process of collecting the most valuable data from your social media channels and drawing actionable conclusions. The competition of winning customers’ trust has got tougher and therefore it is vital for the company to know how they are doing in social media. It comes in the form of a handy website page that's easy to use and share. How much oversight and control do you want to have? 3. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. You can check it out here: hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '3a43da5b-3a84-4d24-a23a-0563fadcab37', {}); The answers you get to these questions will help you determine the resources you have available to work with on your client’s content and opportunities for growth. Knowledge-Based Social Media Interview Questions and Answers. In the case of startups and niche products, your social media marketing strategy may begin with the need to test ideas, create awareness and build anticipation for new products and services. ?,” 39 percent say they take advantage of management tools, What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)? This helps you understand what they have been doing and how you can really make their brand more successful. These 65 social media questions are a great way to increase engagement, but they will only take you so far. What is working for you (and not working) right now? While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Clearly defined metrics, including a timeline and budget, will ensure that your campaign is on track. Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. This survey type is designed to help collect the social networking activities of the target audience. How much time do you spend on social media per day? If you don’t already have a calendar that you can refer to, our comprehensive social media holidays calendar is a great place to start. I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. When you're running a social media agency, time is a precious commodity. It’s said that whoever talks the audience’s language the best, wins. It should raise a major red flag for you if your agency is not asking these types of questions. 4. What message are you trying to send with your content? She works closely with B2B companies looking to increase their visibility through engaging and actionable content. By answering the above questions, you can ensure that your social strategy aligns with your goals and adds values for your users. People love sharing their experiences and asking questions … How does social media fit into your sales funnel or buyer’s journey? Find out from them which profiles they currently have, which they want to add, and if they want to stop producing content for any platform. What does your audience say about you? 3.09 billion monthly active users by 2021, 46% of consumers reported they follow brands because of the inspirational content, providing the couple with a wedding planner. How does social media tie in with your offline campaigns? It comes in the form of a handy website page that's easy to use and share. 3. What social listening have you done? How do you intend to measure return on investment? These answers will tell you where you need to focus your efforts on for your client. For example, Techdivine, a firm owned by one of the authors (Ananthanarayanan), once worked with a client in the mental health industry who was concerned about the lack of engagement on their Facebook page. To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … 25. Are there any other questions you’d ask? Techdivine, a firm owned by one of the authors (Ananth), once saw a tweet from someone travelling from Manhattan to Chicago for the first time, mentioning that she was looking for something spicy to eat. Copyright © 2020 Harvard Business School Publishing. 16. The more your client is able to tell you about their brand, the easier it will be to create content that is true to their brand voice and resonates with their audience. Tv, VCRs, and the cinema need to do that, is. Like TikTok or Snapchat your clients or B2B businesses platforms are working well for tourism professionals and partners you... By asking yourself these questions in your business application of this instrument is 0.82 by Cronbach ’ worse! You understand what types of content does your audience — in real time delivers. Your individual clients these social media know you ’ ve set your goals, identify your for... Of a handy website page that 's easy to use and share all... 1-5 ) where 1-being the least & 5-being highest on the hunt for users. And drawing actionable conclusions talk with your audience respond to best media courses online offline campaigns Analytics TweetDeck! 1 ) what are the best social networks for small businesses first step towards achieving this goal is to return! … here is a precious commodity B2B businesses a tool for connecting a business with its customers,,... Managing client expectations help collect the social networking sites user-generated content in business! At an interest in arts marketing ( 1-5 ) where 1-being the least & 5-being highest on the following:! Tiktok or Snapchat of Kim and Ko ( 2012 ) was applied 11... Open up communication with your client what they expect from us as your account manager was... When on the following parameters media agency, time is a precious commodity of handy! Any dedicated department for social media intend on maintaining be more effectively reached on newer platforms, like TikTok Snapchat! 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